Social Media is about content and strategy. Posts need to be in your 'brand voice', tailored to your audience; the images need to be eye-catching but also relevant to the message; the text needs to be engaging, with a 'call to action'. And the posts need to be platform specific.

My social media campaigns have been for a professional women's network focusing on female empowerment, gender balanced leadership, and women's rights. Whether crafting a campaign to raise awareness of violence against women, or to promote a Christmas Party, the messages and images are designed to reach the goal.